Conversation is where culture is created, sustained, and takes on a life of its own.  Through dialog, people both learn about and understand the culture and contribute to it.  Having (and creating the environment for) intentional conversations to help shape the culture is critical during times of change.

Ways to encourage intentional conversation include:

1. Nurturing storytelling – shared experiences, collective narratives, collective design, communities of interest, etc.
2. Capture a visual history – use video, photos, animation, graphic facilitation, or motion stories to help communication the culture in a way that helps people connect with the core messages.
3. Enhance group collaboration and communication by providing tools and techniques to participants, including appreciative inquiry, conversational leadership, facilitation tools, gaming options and other ways to help the group identify cultural barriers and move past them.
4. Build relationships among the group (as appropriate for your organizational health objectives).