Tragedy struck in Colorado again this weekend.  Thursday night / early Friday morning, a shooting rampage at a local theater.  Friday morning, an automated NRA tweet (prescheduled, apparently) from the NRA ‘AmericanShooter’ account asked “Good morning, shooters. Happy Friday! Weekend plans?”

As someone responded…. “Perhaps NRA should read the news before tweeting”, but an autopost can’t do that.

A good example of the danger of using auto responses/posts/etc., in the socially connected world. People expect you to be more aware of local events for sure – I still maintain that social takes real people with real experience in the local area to be pertinent, which makes it very difficult to scale in traditional command and control ways.  The NRA has a pretty sizable following in Colorado (obviously, hunting and fishing is a big part of the economy in our State), so not knowing how a tweet like that will play in an area where a shooting tragedy has occurred is problematic for sure.