Bring on the hurt – big change isn’t meant to be easy

Is your organization priming itself for a signficant change?  Is there a consultant whispering in your ear that they can make it easy, painless, sure to succeed? Be honest, are you the consultant whispering that? Are you the client who is buying that? Or are you the client who is saying “we need transformational change, but I don’t want anyone to know about it because it would be too disruptive?”

Have you ever gone through a truly transformational change that hasn’t hurt a little bit, caused some disruption personally or professionally?  Even the best changes take some struggle, some soul searching, and some hard work, together with some distraction from the work right in front of you. It is OK if your clients know it, if your employees know it, and if your shareholders know it – be proud of undertaking something bold and hard.

What isn’t OK is if it isn’t clear why and how you are doing it. Set the expectation that it will be hard but that you are committed to seeing it through, and start telling your new narrative every change you get. Anchor on and reinforce the future until it becomes the current reality.  When it gets hard, realize that you are making progress, and if it never gets hard realize that perhaps everyone else is just politely listening to you but not really changing how they work.

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