Commoditizing knowledge and expertise

Here’s a great article by Jessie Hempel from Fortune Magazine on the ways in which information fuels our economy today, and going forward.  It ties to my interest in the future of work and how knowledge is playing a role in shaping what we understand to be work. Tools like Watson (highlighted in the article) will challenge the assumptions around knowledge workers, and what it means to be an ‘expert’ by creating new ways to quickly aggregate and understand massive amounts of data in a specific and contextual way.  What happens then?  We will find out….. companies like the grocery chain Kroger’s (highlighted in the article) are experimenting with how to leverage Watson in their call centers.  It will be fascinating to watch and see what happens.

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