Several people asked me what it ‘really means’ to have digital engagement as a part of your marketing strategy. I suggest the following:
Digital engagement is about supporting your brand goals by giving people the opportunity to:
- Share your brand content in a way that enhances their own reputation
- Get service or sales support both from your internal staff and from others in the community
- Have a useful conversation with you or with other customers
- Express themselves to you in a transparent way
- Advocate for your brand
- Generate their own content that incorporates your brand
- Provide their expertise to your community of users
- Earn a social benefit in exchange for paying attention to your brand