More than half of the people recently surveyed by Pew report ‘connected viewing’ habits – while they are watching TV, they are connecting in other ways through other screens.  I rarely watch TV without also being on Skype, text, or other mode chatting with friends and family – sometimes about the show, sometimes not. TV has, in fact, taken a second or third chair to other screens in my world, so even when it is on, it isn’t a primary attention grabber.  Interesting implications for advertising, content developers, and writers.