are you living in the best looking house in a run down neighborhood?

Think about your business….  your products, your services, your model. Are you in a place where you are trying to be the best looking house on a run down block?  Meaning, have you become a commoditized industry, or surrounded by commodity products/services no matter how hard you try to be ‘solution’ or ‘value’ driven?  If so, complete reinvention might be necessary to revitalize everything from your employees to your customers to your products.  It doesn’t matter how hard you talk about being differentiated, if you are operating in a commodity market, at the end of the day, price will carry the day.  So take a hard look and be honest – are you really delivering a commodity? If so, are you willing to run down operations to maximum price efficieny?  If not, are you spending valuable resources trying to dress up your house to look better while still living on the same block?  Is it time to move (dramatically reinvent)?

Of course, if you are this house, all bets are off :o)

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