Want to do social media marketing? Try hiring communication majors

I have a Ph.D. in organizational communication, so I have great respect for the discipline. But let’s be honest. When I was in college in the 1980s, Comm was the degree for athletes who needed something easy to fill their timesheets. Oh, I mean their course schedules…..  (a caveat: my undergrad degree is NOT in Comm).  But these days, communication majors may be on to something. The ability to communicate effectively in a variety of formats, channels, and audiences is critical to a successful social media marketing presence. Comm majors just might turn out to be more valuable off the field than on the field!

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